An Email Marketing Agency with Smarter EDM Campaigns.
At Ike Media, we don't send bulk emails and hope for the best. We build targeted, high-performing Electronic Direct Mail (EDM) strategies for Australian firms that want real engagement, better client retention, and a smarter marketing funnel.
Ready to make email marketing work for your business?
Why Email Marketing Delivers Strong ROI.
Despite endless new platforms and ad formats, email marketing remains one of the most cost-effective ways to build trust and drive repeat business.
Here’s why it still works:
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Owned channel – no dependency on social or search algorithms
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High engagement - email inboxes remain personal, and when done well, welcomed
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Easy to segment – tailor messages to clients by service line, industry, or lifecycle
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Automation-ready – whether it's onboarding or follow ups, much of the heavy lifting can be done when you're asleep
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Proven to convert – for many professional services, email is still the #1 driver of nurture to close
It’s not just about sending more emails. It’s about sending the right ones, to the right people, at the right time.
Why Choose Ike Media for Email Marketing?
Precise Email Strategy
We don’t just write and blast emails, we map campaigns to business objectives.
All campaigns start with understanding your audience. We segment and map the perfect email lifecycle so your campaigns convert.
One Integrated Team
No handoffs. No silos.
We handle copy, design, automation, deliverability, and reporting under one roof - for one clear goal: revenue.
Optimised & Iterated
We treat email like a channel, not a checklist.
Campaigns are monitored, tested, and improved monthly to boost open rates, conversions, and ROI over time.
Clear Metrics. Real Growth
You won’t get vanity metrics or fluff.
We report on what matters - clicks, actions, and pipeline growth - in plain language that shows what’s working (and what isn’t).
Integrating Email with
Your Marketing Funnel.
Email shouldn’t sit in a silo.
We help you connect EDMs to the rest of your marketing ecosystem - whether that’s paid acquisition, lead magnets, webinars, content, or events. That way, your email list becomes a true asset that compounds over time.
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CRM and lead capture integration
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Alignment with sales and nurture stages
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Seamless data flow between channels
For most firms, email isn’t about volume - it’s about value. We focus on making every send count.
What You Get With Our Email Marketing Services.
We don’t sell email software or templates. We offer hands-on strategy, execution, and support - tailored to your firm’s objectives.
EDM Strategy & Custom Campaign Planning
Before any email goes out, we dig into your list, funnel, and business priorities. Then we map the touchpoints and sequences that actually move the needle.
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Persona-based planning and lifecycle mapping
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Calendar of key campaigns and specialised content
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Clear KPIs tied to conversion, not vanity metrics
Email Copywriting & Visual Design for Engagement
We blend sharp, on-brand copy with layouts that work on every device. No spammy gimmicks, just thoughtful content that respects the reader and drives action.
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On-brand messaging with professional tone and clarity
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Responsive design with strong mobile rendering
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Copy optimised for open rate, skim reading, and click-through
Segmentation & Email List Management
Your audience isn’t one-size-fits-all. We help you clean, structure, and segment your list so that each message is more relevant - and more effective.
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Contact list health audit
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Smart segmentation by behaviour, service interest, geography
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GDPR & Australian privacy compliance
Email Automation Workflows & Triggers
Set it up once, and it runs while you sleep. We build automated flows for key touchpoints - enquiries, onboarding, renewals, reactivation - so your marketing keeps working in the background.
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Platform-agnostic (Klaviyo, HubSpot, Mailchimp, ActiveCampaign, and more)
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Welcome series, nurture flows, re-engagement sequences
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Conditional logic to personalise each journey
A/B Testing & Reporting to Improve Results
Good email campaigns are iterative. We track what works (and what doesn’t), then use that data to continually sharpen your messaging, design, and timing.
Campaign Scaling & Lifecycle Expansion
Once your core flows are working, we scale what works and expand into new touch points across the customer journey. From advanced re-engagement to upsell automation, we evolve your email strategy to keep driving ROI.
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Scale high-performing campaigns and sequences
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Launch advanced flows: cross-sell, upsell, winback
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Build out layered nurture tracks by persona or service tier
FAQs: Email Advertising & Strategy.
How much does email marketing cost?
We offer month-to-month retainers the exact dollar figure depends on your goals, list size, and level of support needed (strategy, copy, automation, design, etc.) .
Which platforms do you work with?
We work across most major email service providers - including Klaviyo, HubSpot, ActiveCampaign, Mailchimp, and Campaign Monitor. We’ll recommend the best fit based on your tech stack and use case.
Do you manage one-off campaigns or ongoing strategy?
Both. Some clients come to us for a flagship campaign (e.g. reactivation or event series), others retain us as their full-service email team. We’ll scope accordingly.
Can you help us build our email list?
Yes - we can help optimise lead magnets, forms, landing pages, and CRM integrations to capture more qualified subscribers.
Will we get EDM reporting?
Absolutely. You'll receive a monthly performance summary covering engagement metrics, conversion actions, and recommendations to improve.
How quickly will we start seeing results?
Most clients start seeing measurable engagement improvements within the first 30–60 days after launch. However, results depend on your list quality, audience size, and campaign goals. While some wins come early (e.g. reactivation or nurture flows), sustainable ROI builds over time through consistent strategy, testing, and refinement.
Speak with an Email Marketing Firm That Gets Results.
Looking for a partner that actually understands your industry?
At Ike Media, we specialise in helping Australian professional services firms use email marketing to build better relationships and drive meaningful results.
Book a strategy call and we’ll walk you through how to make your email marketing perform like it should.